Hi! I'm glad you're here!

We help gyms, studio owners and fit pros understand their financials, simplify systems, and grow profits so you have the time and money you need to create the most impact in your programs.

I’m Erica Day 👋

I’m a middle child, problem solver, and self-proclaimed numbers nerd. You’ll find me enjoying the small-town feel of my little neck of the woods in New Jersey. As a former professional photographer and long time business owner, I’ll likely have a camera on hand. Also a mom to three girls and two sweet, but high maintenance, pups.

With a degree in Finance and almost two decades of entrepreneur expertise, I’ve found my calling supporting fitness businesses looking to organize their finances, scale and increase profits.

Why fitness? Because we find that Studio Owners's and Fitness Pros are hardworking, creative, awesome people to work with! We started our financial management business taking on clients from all industries, but as we grew realized we needed to become experts in one industry to best serve our clients. We're so glad we picked such an awesome industry!

Owner and CEO, GymFit Financial



We are honored to have your trust in managing your company's financial future. Our team is committed to providing open and honest solutions, always striving to meet the high standards we've set for ourselves.

We lead by example, talking openly and often about ways to operate our business with integrity.


In business, collaboration is key. Our team operates like a basketball team, collaborating back and forth as we approach the goal, not in a linear fashion or silo. We understand the important role we each play in achieving success for our clients and how this approach extends to our client relationships.


We believe in the power of fresh ideas. We embrace the challenge of finding unique solutions to every problem - internally and within our client work. We understand that one solution does not fit all, and welcome diverse perspectives. We encourage open-mindedness and constructive feedback to drive our vision and yours forward.


At the core of everything we do lies our belief in the power of humanity. We strive to provide exceptional services to our clients, knowing that it not only supports them and their families but also strengthens our own community and ability to provide for our families. While we have a special connection with Jordan's Relay as our chosen non-profit organization, we are dedicated to giving back through both our time and financial contributions to causes that have touched our lives.


“If you take out the team in team work, it’s just work. Now who wants that?”

– Matthew Woodring Stover

Jackie Fry

My family and friends mean the world to me, and I love spending loads of time with them. My daughter's sports schedule keeps me sharp. I have this adorable Saint Bernard/Golden. He's a big ball of fluff. I also have an Indoor rabbit who hops around and is just the sweetest. When I'm not busy, you can find me out kayaking or riding bikes with my daughter.

I thrive on learning and love diving into the details. I'm up for a challenge, and I'm always excited to expand my knowledge!

Accounting Assistant

Kashif Aleem

Kashif is a highly experienced accountant with expertise in both the US and Ireland. His attention to detail and tireless efforts ensure that the team's five senior and junior bookkeepers receive excellent support and produce high-quality work.

The bookkeeping team has an unparalleled level of dedication to making sure our client’s books are accurate, updated in a timely manner and meet the highest standards in the industry. They take great pride in making sure our clients have up to date and accurate financial information.

His Team : Jannat, Soulit, & Usman, Bookkeepers

Director of Bookkeeping

Marlena Unkle

Marlena combines her expertise as a business owner and background in the creative industry to provide top-notch support for our clients and the team internally. While much of her work is internal to the organization, you may hear from Marlena on occasion as she supports many client accounts behind the scenes.

Accounting Assistant

Jennifer Apploff

Jenn is the glue that keeps the business together. With a knack for bringing different pieces of the puzzle together, she's always there to provide innovative ideas and ensure things get done. But that's not all. Her infectious enthusiasm, kindness, and exceptional organizational skills make her an invaluable asset to the team.

Executive Assistant

Let's Chat about your fitness business!

908-460-1731 (text only)